The winners of the World Media Awards 2017 were revealed last night (6 April) at a ceremony at London’s Ham Yard Hotel.
Tata Motors picked up the coveted Grand Prix for its ‘From Zica to Tiago’ campaign, by Maxus Global, which saw it change the name of its Zica vehicle.
See the full list of winners below, and click here for more details on the entries.
AUTOMOTIVE
Winner
Brand: Tata Motors
Lead Agency: Maxus Global
Entry: ‘From Zica to Tiago’
Highly Commended
Brand: Lexus Europe
Lead Agency: ZenithOptimedia
Entry: ‘Lexus Life RX’
CORPORATE INFLUENCER
Winner
Brand: Shell
Lead Agency: MediaCom
Entry: ‘Shell – Best Day Of My Life’
Highly Commended
Brand: GE
Lead Agency: MEC Global
Entry: ‘Driving the Digital Industrial Transformation: GE’s 125 Year Old Story’
FINANCIAL SERVICES
Winner
Brand: UBS
Lead Agency: Mediavest|Spark
Contributing Companies: New York Times, Bloomberg
Entry: ‘UBS Brand Relaunch’
LIFESTYLE & LUXURY
Highly Commended
Brand: The Idle Man
Lead Agency: The Idle Man
Entry: ‘#Stylemadeeasy’
MEDIA & ENTERTAINMENT
Winner
Brand: Universal
Lead Agency: MediaCom
Entry: ‘Universal Pictures’ Sing’
TECHNOLOGY & TELECOMS
Winner
Brand: Bet365
Lead Agency: Drummond Central
Entry: ‘Pioneering In-Play Betting and Communicating it to the Masses’
Highly Commended
Brand: Deutsche Telekom
Lead Agency: MediaCom
Entry: ‘Deutsche Telekom – Sea Hero Quest’
TRAVEL & TOURISM
Winner
Brand: Visit Faroe Islands
Lead Agency: Sansir & Liquidminds
Contributing Company: Kovboyfilm
Entry: ‘Sheep View’