Amazon is reportedly exploring the idea of creating an online live TV service that would carry programming content from broadcasters alongside its own content, and is rumoured to be in talks with media owners including CBS and NBCUniversal.
According to a report on Bloomberg the online retail giant – which is becoming increasingly active in TV and movie content, including commissioning its own shows – is in preliminary discussions with CBS and NBCUniversal, with talks dating back several months.
Amazon has been investing heavily in its TV content, which is available on-demand via Prime Instant Video. Earlier this summer, Amazon clinched a deal with former BBC ‘Top Gear’ stars Jeremy Clarkson, Richard Hammond and James May for a new car show, beating off competition from the likes of Netflix and ITV to net the trio.
Other TV content includes critically-acclaimed series ‘Transparent’ and ‘Bosch’.
A live TV service from Amazon would see the retailer compete with pay-TV providers such as Comcast and AT&T.