ANNA-LEE BRIDGSTOCK
JOB TITLE: Global new product director
COMPANY: MediaCom
BASED: UK

What is your greatest achievement in international marketing and media to date?

My greatest achievement was my appointment to global new product director this year. In this role, I am in charge of redeveloping MediaCom’s global planning process and delivering the next generation of media tools. This is a significant achievement due to the scale of the project: the products are accessible in over 100 countries and to more than 17,000 employees globally.

How have you displayed a creative or innovative spirit in your role in the past 12 months?

It’s my job to ensure we’re embedding the most innovative technology into our products, which means I work with the best UX/UI specialists to develop visually stunning and intuitive tools. While this is an example of how I need to display creative and innovative spirit in my role, I believe it’s also vital to contribute to MediaCom holistically. So, in August, I volunteered to lead the fundraising effort for MediaCom’s charity, Rays of Sunshine. Here, I applied knowledge from my day job and introduced ‘PayPal Here’ contactless facilities and ‘text to donate’ messages into our marketing and events. We raised over £32,000 in one month.