AOL has acquired Vidible, a cross-screen video management exchange platform that will “seamlessly plug into AOL’s monetisation platforms”.

Headquartered in Bellevue, Vidible allows content creators to use the platform to expand distribution reach and the monetisation options of their video content. It also allows publishers who need contextually relevant videos for their sites to source and manage content. Its global content exchange currently holds over 300,000 videos

According to AOL, the acquisition will enable the company to expand its video content offering along with video content management tools. It will also increase the availability and management of video on a global level to publishers and content owners.

Dermot McCormack, president of AOL Video and Studios, said: “We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetize their content across the globe.”

Tim Mahlam said, president and co-founder of Vidible, said: “We’re excited to be joining AOL, a company that is at the forefront of video. The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere.”

Financial terms of the deal were not disclosed.