Aston Martin’s global director of marketing and communications, Simon Sproule, is to speak at the inaugural Festival of Media MENA on creating engaging, luxury content.

Sproule will discuss how a luxury brand such as Aston Martin can create innovative content that can be integrated in both above and below the line campaigns as well as what the key is to engaging with a luxury brand audience.

Sproule, has been in his role since November 2014 and is responsible for the design and implementation of global marketing and corporate communications strategies, brand communications, motor shows, sponsorship, corporate social responsibility and internal communications for Aston Martin Lagonda worldwide.

The Festival of Media MENA will take place at the MusicHall in Dubai on 15 April 2015. AOL’s Digital Prophet David Shing will host the event, which promises to bring an impressive collection of international speakers.

Sproule will also be speaking at the Festival of Media Global in May.

For any potential speaker opportunities, please contact Tia Akbari at Tia.Akbari@csquared.cc or call +44 (0) 20 7367 6465.