Bloomberg yesterday (28 January) launched its much-awaited new flagship consumer media portal, Bloomberg Business, following several days of delays.

Visitors to the new site will be served content from Bloomberg News, Bloomberg Businessweek and Bloomberg TV. Its previous URLs, Bloomberg.com and Businessweek.com, are being discontinued.

Bloomberg Business has rolled out in the US with Microsoft as global launch partner, and is expected to go live in the Europe in March.

The company claims the new portal forms the “centrepiece” of a new strategy announced by Bloomberg Media CEO Justin Smith in March 2014.

A newly-integrated digital editorial team will be led by Bloomberg Media’s chief digital content officer Joshua Topolsky.

“Over the last 20 years, the global business landscape has changed at lightning speed, while traditional business media, in its presentation, utility, and design, has largely failed to keep up,” said Smith.

“At the heart of our vision is an opportunity to marry the best of traditional media’s journalism values – accuracy, reliability, credibility – with the exciting emerging forms of journalistic storytelling and innovation coming out of pure play digital media.

“The launch of Bloomberg Business is a significant step in our goal to build the next-generation global business media company that operates across all platforms: digital, print, television, radio, and live events.”