Bloomberg Media and Twitter announce live streaming partnership | M&M Global

Bloomberg Media and Twitter announce live streaming partnership

Bloomberg Media and Twitter are partnering to stream select television programs as part of Bloomberg’s digital video strategy expansion.

 TwitterTwitter is set to stream three of Bloomberg TV’s weekday shows, technology program “Bloomberg West”, financial rundown “What’d you miss?” and historical election cycle analysis show “With all due respect” from the outset of the partnership.

“We continue to invest aggressively in innovative distribution models in order to deliver the most critical business and financial news and information to our audience of busy, on-the-go, global executives,” said Bloomberg Media chief executive officer Justin Smith.

“By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners.”

“Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it,” added Twitter chief financial officer Anthony Noto. “Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.”

Consumer-facing multi-platform media company Bloomberg Media works with 2,400 journalists in more than 73 countries, with Bloomberg Television reaching 360 million households worldwide, as well as streaming on the company’s digital and mobile properties, Apple TV, Amazon Fire TV and Android TV. Bloomberg’s business video content posted more than 18.4 million unique views and 411 million streams in May 2016.

This latest update comes as shortly after CNBC International announced a trial with Facebook, live streaming its daily morning show Street Signs.

Anna Dobbie



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