Carat global president Doug Ray joined us last weeks Festival of Media Global 2015 to discuss the importance of people in marketing.
Ray had earlier in the day been on stage with Dentsu Aegis Network’s global chief strategy officer Sanjay Nazerali for the session The marketing mantra - Get out of category and into culture.
He dropped in to chat to M&M Global to talk about the future of the industry, and his plans for an upcoming redefining media day across the globe.
People trust people now more than ever before. The digitisation of media has given us opportunity to actually leverage that at a mass scale, and to effectively turn social media into paid and owned media for our clients, said Ray.
Watch the full interview below
