JOB TITLE: International digital and offline account planner
What is your greatest achievement in international marketing and media to date?
Joining my dream account team and client, and launching a whole new B2C product to market for NBCUniversal, hayu, a new streaming service aimed at satisfying all reality TV lovers’ guilty pleasures thanks to a wide variety of reality shows available on the service. It is already tackling competitors like Netflix in the UK and Presto and Stan in Australia, stealing more and more market share.
Why are you one of the industry’s hottest young talents?
Because I breathe technology and strive in an international environment. I left my home country at the age of 19 to study in Scotland, and got granted an exchange year in the heart of Big Data, Silicon Valley in California, which really helped me understand that I wanted a career that would include elements of technology and entertainment. After getting my BA in Scotland and my MBA in international marketing and brand management in Sweden, I chose London to be my home to settle, grow and develop. All this moving around has taught me how to become highly adaptable, curious and flexible with my decisions, which I believe are key requisites to strive in the media industry.