CAROLINA VERGEL
JOB TITLE: Regional marketing manager, LatAm
COMPANY: MediaCom
BASED: Argentina

What is your greatest achievement in international marketing and media to date?

I was chosen to represent Latin America as a Future Leader at a global MediaCom meeting where the top 200 leaders from around the world gathered. Being part of that meeting gave me the unique opportunity to interview Sir Martin Sorrell along with Stephen Allan regarding key industry trends. I was also a key member of the award-winning pitch team for an innovative new model utilising data at the heart of our offering for Procter & Gamble LatAm Digital, now the biggest P&G assignment in LatAm and one of the biggest assignments in the region. This has been the catalyst for how we work in the region, as well as aligned new partnerships to deliver against horizontally.

What drives you to succeed?

My constant curiosity, my drive to learn beyond my region, my belief in team lead efforts and loving being a part of constant diversity. I believe that working with different countries, building on a diverse set of backgrounds and skillsets, helps me deliver stronger ideas. This knowledge helps me challenge myself with the objective of finding better solutions.