CNBC International is trial streaming its daily morning show, Street Signs, via its Facebook page, to allow its social media audience to view the TV product for the first time.
The business and financial news channel, which is number one in the European market, has witnessed a large increase in volume since the news of Brexit. It will make a decision as to whether to continue to live stream on the social media following the trial period.
“Alongside surging traffic from our core C-Suite and investor audience, we have noted a marked increase in the number of millennials using our product,” commented CNBC International head of news and programming John Casey.
“They are mainly consuming social content via mobile and tablet. Our Facebook Live trial will allow our digital native audience to trial our TV product for the first time.”
During TV ad-breaks, the social media team plan to use immersive content allowing Facebook users to be involved with the live show taking place, also giving viewers a behind-the-scenes glimpse at the programme’s London headquarters.
The show will be broadcast on the CNBC International Facebook page between 9am and 10am BST.