Coca-Cola has launched a crowd-sourcing competition in China that offers consumers a cash prize for creating the best video and print ads.

Hosted on crowdsourcing platform eYeka, the two contests, which offer €5,000 ($6,000) and €25,000 ($31,000) respectively, will ask individuals to “create a strong and creative expression of what makes a Coke so desirable to you.”

Participants are asked to submit videos and animations (up to 30 seconds long) as well as print ads and posters that will inspire consumers to crave Coke.

The soft drinks giant highlighted that they didn’t want consumers to just make an ad for Coke and instead are “interested in [their] creative point of view about the drink.”

Richard Cotton, creative excellence director, Coca-Cola said: “We are really looking forward to seeing eYeka members’ creative ideas and to be inspired by them. To me, the best entries will be those that will put the great taste of Coke at the heart of the drama around a shared moment of happiness.”

François Pétavy, chief executive of eYeka said: “We are proud to welcome back Coca-Cola with another great brief on eYeka. We know our community is always looking for new creative challenges, even more when they come from one of the world’s most loved brands.”

The competition will run from December 1 2014 to January 11 2015 on eYeka.com.