One of the positive initiatives to arrive from the global chaos of the last couple of years has been the desire for collaborations. As a business Festival of Media Global has always been open to partnerships and working for the greater good of the industry.
Festival of Media has awards programmes around the globe and our newest one is the North America awards – just five years old – and we are very excited to be teaming up with our friends at Mediatel as it looks to bring its Future of TV Advertising U.S event to the hybrid space – 9th June – following its virtual-only debut last year.
The event will be looking to explore the future of free-to-view television and in particular focus on the questions of how audiences will watch their ad-supported TV in the 2020 and will there be enough ad-supported viewing and enough inventory for marketers to achieve their audience reach objectives? It will also look at strategic thinking, puzzle solving and real-world implementation. Education and insight will come from agencies, advertisers, media owners and adtech players.
As part of the partnership with Mediatel we can exclusively give all FOM subscribers a special discounted ticket to enjoy the live event in New York. Simply use this link and use the code FOMVIP at the end of registration.
We will be opening this year’s Festival of Media North America programme for entries in the coming weeks.