Digital@Ogilvy has been named the leading global digital agency network, according to media agency benchmarking firm RECMA’s latest The DARD report.
The report measures what it considers the top 30 global digital networks on six criteria, including staff, acquisitions, geographical coverage and key market presence.
It found WPP’s Digital@Ogilvy network to be the best-performing on a global scale. DigitasLBi came second in the ranking, with Isobar, Publicis Worldwide Digital and Wunderman sharing third spot.
The DARD report also ranks the agencies on customer engagement, technology and production, search and activation, and consultancy capabilities.
The research company praised Wunderman’s customer engagement performance, describing its network as “is solid, growing and strongly distributed” across North America, Europe, Asia Pacific and Latin America.
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David Lérault, director of RECMA’s digital agency research department, said: “A digital agency network is truly global when it operates strong teams close to its advertisers’ target markets. This report is a truly groundbreaking tool designed to help global advertisers locate and select the right partners whether they are looking for geographic scale or deep expertise.”
