Doug Ray and Will Swayne repositioned as part of Carat global leadership realignment | M&M Global

Doug Ray and Will Swayne repositioned as part of Carat global leadership realignment

Carat has announced that it has restructured its global leadership to drive growth.


The shift-around sees global president Doug Ray move to US chief executive officer, with Dentsu Aegis Network’s global client president for P&G Will Swayne stepping in to his shoes on 1 January 2016.

“Our momentum, particularly in the US over the past five years, has been tremendous, and the size and scale of Carat today now requires dedicated leadership both locally and globally to continue to deliver on our vision and our commitment to redefine media on behalf of our clients,” said Ray.

“I’m incredibly proud of all that Will and I have achieved so far and look forward to continued success,” he added.

Swayne, who joined Aegis Media in 2000 as part of Carat International, has worked as managing director of Carat Hong Kong and US, going on to become global client president for P&G in 2014.

“I am delighted to be taking on the role as global president of Carat and leading the network through the next phase of its growth,” Swayne said.

“Carat is the most dynamic and agile media agency network, with the best and most diverse talent in the industry. With a superior understanding of people, we are best placed to lead our clients in the digital economy and be a catalyst for their growth.”

Swayne will be based in London and will report to Dentsu Aegis Network chief executive officer for global clients and media brands Peter Huijboom.

“Through Doug’s leadership, Carat has achieved unprecedented success and global recognition as the leading media network that is truly redefining media,” said Hujiboom. “With Doug concentrating on the buoyant US market and Will taking the helm globally, the talented team at Carat and its clients have all to benefit.

“Will’s client-centric approach and wealth of experience globally across Carat during the last 15 years made him the standout candidate following an extensive internal and external global search.”

Anna Dobbie


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