FELIX MORGAN
JOB TITLE: Senior strategist and innovation lead
COMPANY: Livity
BASED: UK

What is your greatest achievement in international marketing and media to date?

Having my neuromarketing research shared on stage in 14 different countries in 2015, including the Cannes Lions and SXSW.

How have you displayed a creative or innovative spirit in your role in the past 12 months?

As the innovation lead at Livity, it has been my job to ensure we are keeping up with all the new ways that people are interacting with the world, and advising brands on how to keep up. Young people are always behavioural pioneers, and it makes my job incredibly challenging at times to keep ahead of them. One of my proudest moments recently was when I managed to create and manage a community on reddit for Dyson campaign ‘Rethinkers’. This is something brands have tried and failed at (due to reddit’s famously fickle nature), but it was well received by the community and became an integral part of the campaign.