It is the bane of marketing and new business directors’ lives everywhere – how to impress the CEO by scooping prestigious media and marketing awards.

From the moment that award submission is sent off, many face a nervous wait until the evening of the awards ceremony to discover if they have provided the right material to wow the judges.

But help is at hand. M&M Global‘s parent company C Squared has launched series of workshops to help inform and inspire agencies, media owners, ad tech companies and advertisers to succeed at its Festival of Media Global Awards.

The roadshow began last month in Asia, with workshops in Singapore, Malaysia and Indonesia, and has now reached London, with an event this morning held at The Ivy Club in the heart of London’s West End.

The early-bird deadline for entries to the Festival of Media Global Awards is 13 January, with an extended deadline on 30 January and a final deadline on 20 February. More information on categories will be announced soon.

Festival of Media awards manager Graham Alexander and awards judge Scott Holmes, creative director EMEA at UM, shared four pearls of wisdom for the individuals tasked with putting together a world-beating award submission.