GREG CUSSELL
JOB TITLE: Digital account director EMEA
COMPANY: CNN International Commercial
BASED: UK

How have you displayed a creative or innovative spirit in your role in the past 12 months?

Entering into a team of 25 people with a predominantly heavy broadcast focus, I was put in the position as the main digital lead. I have had to both educate the internal team and keep them up to date on all the digital advancements within the business and how to creatively implement these into our offerings.

Describe an occasion where you have made a decisive contribution to your own brand or your client’s business.

After the new digital arm of CNN had implemented all of the specific tech tools into the business, I was then able to create a strong digital-only commercial offering which enabled me to find new clients in unexplored verticals. I successfully closed one of CNN’s biggest digital-only advertisers, a new client that invested over $1m into a fully integrated digital solution comprised of a custom editorial video sponsorship, a bespoke digital advert (which was the first time the production team had shot a video in VR) and strategically planned audience data with a targeted distribution plan, both using the CNN network and social media amplification.