Global leaders from Havas, Initiative and PHD are set to come together to debate the future role of agencies at this year’s Festival of Media Global in Rome.

Festival of Media Global 2015 will take place at the Waldorf Astoria Rome Cavalieri on 10 to 12 May, with the event exploring how media is impacting on consumers’ lives and driving global business.

Alfonso Rodés Vilà, deputy CEO of Havas and CEO of Havas Media Group, Mike Cooper, global CEO PHD, and Jim Elms, global CEO at Initiative, have been confirmed as speakers on the topic of the ‘new agency model’.

In the new world order, media agencies are having to adapt to a changing consumer, a more tech savvy world and a demanding client determined to squeeze prices and offerings. Vilà, Cooper and Elms – among others – will discuss how agencies stop clients going directly to media owners, and what agencies might look like in five years’ time.

Panel sessions at Festival of Media Global 2015 will tackle a range of topics, from the changing nature of news to the importance of creativity to programmatic media. Further speakers will be announced over the coming weeks.

Register before 23rd January 2015 and save £255 – book your ticket to attend now