iProspect UK CEO Chris Whitelaw promoted to top EMEA role | M&M Global

iProspect UK CEO Chris Whitelaw promoted to top EMEA role

iProspect UK chief executive officer Chris Whitelaw has been promoted to president of EMEA and global commercial director.


Whitelaw started his career with Dentsu Aegis Network’s iProspect in 2012 as chief operating officer, being promoted to chief executive after only nine months. His new role will see him leading 42 offices and over 1,700 experts.

“Our clients are also seeing the global opportunity, and are looking to agencies like ourselves to help them drive value across the board, and not just regionally,” he said, commenting that he has witnessed the company grow rapidly, both in the UK and globally, in the four years since joining.

“On the ground knowledge is still important, but I’m looking forward to helping our 71 global teams work together to drive ever greater value for our clients, and our network as a whole.”

Whitelaw will report to global president Ben Wood, who feels that having more experience and capability in key international roles is crucial.

“Chris has worked tirelessly to build iProspect UK over the past four years, now one of the largest businesses in our network,” Wood said.

“We have to join up the dots and identify ways to deliver value on a global scale – a skill which Chris will undoubtedly bring to the global team, as he leaves the UK business in great shape and in safe hands”.

Anna Dobbie



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