ITV Commercial has collaborated with programmatic ad platform RadiumOne to launch Ad Sync+.

Ad Sync+ will allow ITV’s TV advertisers to reach their target audiences across other devices and digital platforms simultaneously, by combining ITV’s broadcast output with RadiumOne’s unique sharing data capability.

The deal is currently available in APAC as well as UK, and is looking to be rolled out in other R1 territories such as the Nordics and Holland when the opportunity arises.

Advertisers will be able to target audiences based on their level of engagement, sharing and viewing behaviours, with access to over 30bn sharing events every month.

“RadiumOne’s deep understanding of cross platform ad solutions and their unique lens on audiences through sharing data, makes them the perfect partner to help us deliver further value to our advertisers across multiple platforms,” said ITV Commercial deputy managing director Simon Daglish.