JOX PETIZA
JOB TITLE: Worldwide associate director – content strategy
COMPANY: MediaCom Beyond Advertising
BASED: UK

How have you displayed a creative or innovative spirit in your role in the past 12 months?

In just a year of moving from Kuala Lumpur to London, I launched a companywide global product for MediaCom: DARK-ready. At the core of this product is a strategic framework in understanding content and connections called Content Shading. This initiative has also made the company future-facing with the upcoming mainstream rise of messaging apps in advertising.

What drives you to succeed?

Having the ability to influence the world and make it better. Messages have power. Media has power. And if I am able to fuel campaigns with social consciousness and ethical purpose to change perceptions of beauty, confidence, gender and help spread the message in the right channel and context, I am happy to have a positive impact in society. Brands are becoming active agents of change in shaping a better world; I’d like to be part of that.