London & Partners, the promotional body for the UK capital, took the top prize at last night’s (16 March) inaugural World Media Awards.
Senior figures from the international media industry gathered at The Ham Yard Hotel in London to discover the winners of this year’s awards, which recognise the best in international content-driven advertising campaigns.
The ceremony was hosted by Bloomberg TV anchor Mark Barton, with prizes handed out by judges including M&M Global’s managing director Jeremy King.
The winner of the first-ever Grand Prix was London & Partners’ ‘Official Guest of Honour’ campaign, created by Brooklyn Brothers. The campaign also picked up the World Media Award for Travel & Tourism.
Other winners included Land Rover and its agency MEC MENA, which took the Automotive award, and HSBC and its agency Mindshare Worldwide, which was awarded the financial services prize.
See the full list of winners below:
World Media Award Automotive
Land Rover – ‘My Land’ (Lead agency: MEC MENA)
World Media Award Corporate Brand Promotion
EY – ‘Global CFO Council’ (EI Agency)
World Media Award Financial Services
HSBC – ‘The World is My Oyster’ (Mindshare Worldwide)
World Media Award Foreign Direct Investment & Economic Development Promotion
ConnectIreland – ‘The ConnectIreland Community Action Plan’
World Media Award Luxury Brands
Chivas 25 – ‘Event & Content Partnership Programme’ (Vizeum Global)
World Media Award Technology & Telecoms
Deutsche Telekom AG – ‘Business Wall of Fame’ (MediaCom)
World Media Award Travel & Tourism
London & Partners – ‘London’s Official Guest of Honour’ (Brooklyn Brothers)
WORLD MEDIA AWARD GRAND PRIX
London & Partners – ‘London’s Official Guest of Honour’ (Brooklyn Brothers)
Alex Altman, managing director, Global Solutions, at MEC and co-head of the judges, said: “The first year of the World Media Awards has been better than we ever imagined. They have revealed the global stars that have grasped the complexities of international content-driven advertising campaigns, and provided a benchmark for others to aspire to. I have no doubt that next year we will see the Awards grow to be even bigger and better.”
Chris Gottlieb, chief marketing and communications officer at London & Partners, added: “It’s an incredible honour to win both the World Media Awards Grand Prix and the World Media Award for Travel & Tourism, especially given the quality of campaigns that entered from across the world. It was a privilege to showcase what London has to offer through the campaign with a spotlight on over 30 amazing experiences.
“We could not have done this without our superb partners across London and those celebrities and individuals who gave up their time to promote London as the greatest city on earth. I’d also like to pay tribute to my fantastic team at London & Partners, The Brooklyn Brothers and the Great Britain campaign for making London’s Official Guest of Honour possible, and showing just how powerful content can be.”
The World Media Awards were created by the World Media Group, an alliance of leading international publishers, including Bloomberg, The Economist and The Wall Street Journal.
