London based Start-up, LoopMe, is boosting advertising engagement and end-user experience through mobile video across all devices.
Company: LoopMe
Sector: Advertising
Location: London
Regions Covered: Global
Founded By: Stephen Upstone and Marco van de Bergh
Are they rocket scientists? No
Who are your major backers? Open Ocean Capital, Holtzbrinck Ventures, Ballpark Ventures
What’s your track record? N/A
What do they say? N/A
What does this mean? N/A
What makes your company different to its competitors? We are unique as we are the only mobile Demand-Side Platform that focuses on video. In addition to being unique, our differentiation can be summed up as: data platform, artificial intelligence, support for all mobile video ad formats and platform built for video from the ground up.
First clients? Some of LoopMe’s early clients included Amazon, Selfridges, Nokia and Sky.
How could your company change the world? LoopMe is at the intersection of disrupting the global $200 billion brand TV market with a simple vision of ubiquitous video advertisements across all ad formats. Large brands are forecast to spend over $1 billion annually on mobile video and LoopMe aims to capture a large share of that opportunity.
Who do you compete with? LoopMe is currently the only mobile Demand-Side Platform focused on mobile video which makes us unique from a technology perspective. Other ad technology players that also offer mobile video advertising include YUME, Facebook and Teads.
Who should be worried? Any ad technology player looking to enter mobile video advertising should be worried. To succeed with mobile video, competitors would need to focus on developing a strong product, proven technology, build deep learning artificial intelligence and hire rock-star employees with a strong background in video.
If you could choose any investor globally, who would it be? We are developing a proposition in disrupting a market worth over $200 billion annually, that should attract interest from tier 1 VCs.
If you could poach any member of staff from any company in the world, who would it be? The person that runs mobile video for Facebook.
