MADDIE RAEDTS
JOB TITLE: Co-founder and creative director
COMPANY: IMA
BASED: THE NETHERLANDS

What is your greatest achievement in international marketing and media to date?

IMA (Influencer Marketing Agency) was an idea I came up with for my graduation project; however, it was never approved. I truly believed in it and my greatest achievement is bringing it to life.

Why are you one of the industry’s hottest young talents?

At 28 years old I have truly made a difference in professionalising this area – helping brands recognise the importance of influencer marketing in today’s digital landscape. It wasn’t like this when we started and it is now a core part of the marketing mix of international marketers. Three years ago we were still a small team and today we work with more than 40 people representing 10 different countries in our new office at the Prinsengracht in Amsterdam. I helped build a strong, diverse, international growing team of experts who develop multi-market strategies for clients across several categories, such as Tommy Hilfiger, Yves Saint Laurent, Diesel and Farfetch, and for many different audiences.