MAX NEWNHAM
JOB TITLE: Digital content lead, Asia Pacific
COMPANY: CNN International Commercial
BASED: Singapore

What do you believe are the most important trends in media today?

Industry trends come and go, whether that be a new social media platform, uptake of a new technology such as virtual reality, or product targeting a particular user group. These are important, but equally important is the need for media organisations to continue to be adaptable and open to constant new ideas and transformational technology that cater to audiences’ wide behaviours and habits.

Why are you one of the industry’s hottest young talents?

Over the past eight years, I have worked for international media organisation across three continents and have progressed to a regional position in Asia. In that time, I have developed winning strategies and executions for a variety of high-value multi-platform media campaigns, many of which have delivered award-winning results. I’ve also worked on a number of new business proposals, helped deliver incumbent client uplift and renewals, and contributed directly to the overall profitability of the companies I’ve worked for.