MEC opens office in Ghana, joining WPP sister agency Mindshare | M&M Global

MEC opens office in Ghana, joining WPP sister agency Mindshare

MEC has opened its first office in Ghana, just half a year after the media agency opened its sub-Saharan HQ in Kenya.

The Accra-based office will strengthen the WPP-owned agency’s position on the African content, allowing existing clients to further their reach in the region and allowing MEC to tap into veins of new business.

MEC Ghana will be headed up by managing director Eva Nyakianda, who oversees a team of 10. She will work closely with MEC in Kenya, as well as MEC’s international Global Solutions base in London. Nyakianda moves over from Ogilvy & Mather Ghana, the WPP agency, where she was media director.

The new office also strengthens WPP’s hold in Ghana – WPP’s Mindshare already has a presence in Ghana due to Unilever’s presence in the market.

Allison Coley, MEC Global Solutions’ client president, said: “The new office in Ghana strengthens MEC’s position in the Sub-Saharan region. It’s an expansion of our offer that will provide consistency and continued growth for both our clients and our agency.

“Launching a new MEC office is always exciting and I welcome Eva and her team into our thriving MEC family.”

In February, WPP launched MEC, MediaCom and Mindshare in sub-Saharan Africa, in response to increasing demand from clients wanting to do business the in region. It followed the acquisition of a controlling stake in Kenya-based agency Scangroup last year.

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