Agency network MediaCom – just days after topping the Gunn Media 100 report – has received an impressive 53 shortlisted entries with PHD Worldwide taking second spot with 41 – mirroring the top two of the aforementioned report – and OMD Worldwide completing the top three with 27 entries across the Media, Content and Insight & Technology categories.
These numbers are in part explained by an amazing effort from MediaCom Israel who has 11 shortlisted entries, and MediaCom UK and Touché! Canada with ten each. Mindshare China with nine gives the top four a real global flavour.
In fact out of 53 entering countries 38 made it onto the shortlist with the UK leading the way on 50 entries while the US and China boast 32 and China 22 respectively.
What it also means is the competition to win the title of Media Group of the Year promises to be an intriguing battle between GroupM (84 entries) and Omnicom Media Group (71 entries).
From an advertiser perspective P&G is out front with 23 shortlisted, while in second spot is Unilever (17) followed by GSK (9).
The winners will be decided by the Festival of Media Global Awards final jury who will be presiding over the shortlisted campaigns in Rome from Saturday 12 – Sunday 13 May.
The illustrious panels – for the first time there are three – will be headed by Jonathan Halvorson, Global VP, Media, Digital & Data, Mondelez International, Nadine McHugh, SVP Omni Media, Strategic Investments and Creative Solutions, L’Oréal and George Webster, EMEA Content Marketing Lead at HP.
The winners will be revealed on the evening of Monday 14 May as part of the Festival of Media Global conference at the Rome Cavalieri, Rome, Italy. More information about the conference and how to book your ticket can be found here.
All shortlisted campaigns can be seen on http://awards.festivalofmedia.com/global