OMD’s Kelly Parker has been promoted to managing director global accounts across EMEA, to lead PepsiCo.

Parker moves to the EMEA HQ having successfully run the UK business for over four years at OMD UK. She will head up a diverse portfolio of brands across snacks, beverages and nutrition and will help accelerate a transformation in PepsiCo’s marketing communications agenda to drive greater ROI.

A key part of this drive is delivering a more dynamic approach to content, which is evident in the digital content work created by OMD in the most recent Choose or Lose campaign for Walkers in the UK and Ireland.

Nikki Mendonça, President of OMD EMEA said, “Kelly is an exceptional operator, her knowledge of the brand, category and landscape together with her vibrant and energetic personality make her the perfect candidate to take this leadership position in our company. She already has an unrivalled performance track record on the UK business and is held in very high regard by a cross section of regional and local clients.”