Pinterest has unveiled a new “buyable pins” feature that will allow users of the social platform to buy items directly through the app.

The buyable pins will allow users to click through to see prices, select specific types of a product, and then buy the product.

In a post on the Pinterest blog, engineering manager Chao Wang described how the new feature will work: “When you spot a Pin with a blue price, you’ll know you can buy it right from the app. Searching for something specific? Use the price filter to hone in on just the right Pin.

“You can also find the right colour for you, within the Pin itself. See how you feel about the orange sleeping bag, or maybe the black one. Swipe through all your options and pick your favourite.”

According to the post, users in the US will start seeing buyable pins on their iPhones and iPads in the next few weeks. Android or desktop users will see them in the near future.

Earlier this week, Facebook-owned Instagram announced that it will also be testing an ad format that lets viewers click on a link in order to purchase a product or install an app.