PixoneEye offers personalized marketing redefined by unparalleled predictive accuracy and actional clustering
Business name: Pixoneye
Twitter: @pixoneye
Sector: Digital Media
Based in: Israel (R&D) London (S&M)
Regions covered: global
Founders: Ofri Ben Porat https://il.linkedin.com/in/ofribenporat
What do each of you do?
Ofri Ben Porat- CEO
Nadav Israel- CTO
Who are your major backers? Telefonica, Collider, Impulse and HBS Angels
What’s the track record?
- MWC first place in Digital Media
- 6 live betas
- In the list of England’s 50 most creative companies (the Telegraph)
What’s the elevator pitch?
Brand Managers, Heads of Digital, Heads of Innovation, and Marketers see the mobile devices as just another platform on which to engage their audiences, where in fact, mobile devices today are where their audiences’ life stories are told and stored.
With Pixoneye’s picture-perfect solutions, targeting and personalization capabilities reach a whole new level. No longer do you have to rely on basic data such as age, gender, geolocation and browsing patterns, which create a false illusion of user-personalization. Using our strong image-understanding algorithm, you truly get the full picture of each user’s life story, extracting the exact data that you need to optimize your targeting capabilities.
What does this mean?
It would be best to show you…
Demo Day Microsoft Ventures Batch #7- https://www.youtube.com/watch?v=Zds4ePbePIM
Time to get the Full Picture
https://www.youtube.com/watch?v=BxXqkt3mPlM
What makes your company different from its competitors?
We use personal data on the mobile in an abstract way that will allow brands to understand the personal lives of their users instead of only their online lives.
Who are your clients?
Coca cola, O2, Telefonica, Tesco
How will your company change the world?
In the hopes of bringing back the power to branding campaigns on mobile devices, at Pixoneye we give the key to fully understanding your audience’s ever-changing needs. For brands this means better allocating their marketing budget to reach only a relevant target audience. We will make sure that our brands communicate with us as if they know us. The segmented look we provide- matched with the brands’ data, empowers and boosts engagement with existing consumers and anticipates new consumers’ behaviour.
For publishers, we give a comprehensive and dynamic profile for their users to create clusters, predict future users’ behaviour and thus improve CTRs and conversions.
From there on, the possibilities are endless, content oriented or marketing related.
Who do you compete with?
adience, clarifai, cortica, G+
Who should be worried?
programmatic ad networks – agencies
If you could choose any investor globally who would it be?
Accel partners
If you could poach any member of staff from any company in the world who would it be?
COO of Unruly (Sarah Wood)
