RAJIV JAYARAJ
JOB TITLE: Director of content production
COMPANY: MEC Wavemaker
BASED: Singapore

What is your greatest achievement in international marketing and media to date?

Having started my career in TV production, spent five years in creative agencies, and my last three and a half years in a media agency, I see the world a little differently. I believe that the best ideas are the ones that merge product with human desire and tell a story that people actively want more of.

That is why my greatest and proudest achievement is a TV format I co-developed called Celebrity Car Wars that aired on A+E networks in August 2016 and demonstrated the benefits of a new fuel product launched by Caltex in the South East Asia region. The show featured six celebrities, each from a key Caltex market, competing in a series of hilarious motoring challenges, all the while putting the new Caltex with Techron fuel to the test.

Why are you one of the industry’s hottest young talents?

Having taken on multiple roles in the creative and media industry over the past decade, my unique perspective and passion for creating emotional connections with audiences sets me apart from my colleagues.