RAMIRO SANCHEZ CABALLERO
JOB TITLE: Partner, partnerships and corporate development
COMPANY: GroupM
BASED: US

Describe an occasion where you have made a decisive contribution to your own brand or your client’s business.

A decisive contribution I made to Chicago Booth was when working with the admissions team to revamp the school’s brand among prospective students. We activated different social media channels, such as Facebook, Instagram, Twitter and blog, generating a genuine conversation between prospective and current students. I was honoured with the Chicago Booth Ambassador Award scholarship.

What drives you to succeed?

Passion. I believe achieving success is not just a matter of aptitude, but – most importantly – of attitude. Sometimes one letter makes all the difference. If you are passionate about something, you are willing to go the extra mile, to learn; you enjoy your work, and you will get up after failing. I am passionate about marketing and communication, and I feel blessed to be doing this for a living.