SECIL SÖGÜTOGLU
JOB TITLE: Digital planning and international co-ordination trainee
COMPANY: Mindshare Frankfurt
BASED: Germany

Describe an occasion where you have made a decisive contribution to your own brand or your client’s business.

Taking responsibilities of international campaigns requires decisive contributions every working day, therefore it is not possible to consider just one occasion. In every call I try to understand my business partners (client and local markets); I start to read between the sentences. Knowing what they are asking for, no question is asked. Empathetic understanding and listening is very important. Listening is much more important than talking. When someone is listening carefully, he/she will act accordingly and it is not necessary to talk much.

Why are you one of the industry’s hottest young talents?

Media means more than handling numbers, formulas and templates. It is more than knowing Excel, PowerPoint, Word and Tools. It is more about finding the correct way of communication with various people with different backgrounds, experiences and expectations. I know my tools and I can handle numbers and templates, but besides them I’m able to communicate in a way which helps me to build trust between all business partners.