Havas Worldwide has appointed long-serving TBWA India boss Nirmalya Sen as CEO of its Indian operation.

Sen, a one-time president of TBWA India, becomes chief executive of Havas WW India. He will report to Havas WW Asia Pacific chairman and CEO, Juan Rocamora.

During his eight years at TBWA, Sen nanaged clients including Nissan, HBO, Nestle, Tata Tea and Adidas. Prior to joining TBWA in 2006, he held roles at DDB Mudra Group and Saatchi & Saatchi.

Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, said: “This is a timely and critical hire for Havas WW India. We are bolstering our position in this important market. Our clients will quickly benefit from the value Nirmalya’s leadership brings to the agency.”

Sen added: “I am delighted and honoured to be entrusted with the care of the Havas WW brand in India. Havas WW’s proposition is unique: it combines the resources of a large, established global network with the innovative spirit of a young, new-age challenger brand. I’m very excited to work on growing and developing the agency’s presence in India.”