Dentsu Aegis Network-owned Vizeum has appointed Ben Cunnington to lead its strategic offering across Asia Pacific.

As strategic director, Cunnington will be responsible for leading the strategy teams working with Vizeum’s regional clients, driving global products and improving the company’s overall strategic offering.

Cunnington has over 16 years of experience in media and has worked at MEC, Starcom and Carat. Most recently, he held the role of strategy director at Jumptank, a consultancy that supports Dentsu Aegis Network’s media agencies in Australia.

Cunnington said: “Having worked at Vizeum I was aware of its innovative and entrepreneurial culture, so I was delighted to take on the role of strategy lead for APAC.”

“During my time at Jumptank we constantly pushed the boundaries by combining technology, strategy and creativity to drive our clients businesses. I’m looking forward to building strong connections between people and brands for our clients, and being part of Vizeum’s growth into a key player in the region,” he said.

Kristian Barnes chief executive Vizeum Asia Pacific, added: “It’s great to add such strong talent to our rapidly expanding regional team supporting Vizeum’s growth across Asia Pacific. Ben understands clients’ business drivers, so coupled with his technology, strategy and creative credentials, he is the perfect fit to help deliver the innovative business solutions our clients want.”

Cunnington will relocate to Singapore to take up his new role.