Woobi | M&M Global


In game advertising users enjoy! Where expertise, innovation, and creativity serve to create the perfect experience – for users, advertisers and publishers.

woobi logo

Business name: Woobi

URL: www.woobi.com

Twitter: @woobicom

Sector: In-Game Advertising

Based in: UK & Israel 

Regions covered: 

Woobi operates throughout 130 countries worldwide, focusing on North America, CALA, Europe, Western & South East Asia, and India.


Chaya Soggot – https://www.linkedin.com/in/hayasoggot

Ben Naftali – https://www.linkedin.com/in/or-ben-naftali-9a883b7

What do each of you do?

Chaya Soggot – CEO

Ben Naftali – CFO

Who are your major backers? 

Self-Funded (since incorporation in 2009)

What’s the track record? 

Woobi creates user engagement opportunities through in-game advertising.

Over the past seven years, Woobi has been dedicated to developing advertising solutions that add true value to the user, the advertiser, and our game publishers.

Advertising should be a fun and beneficial experience, and this is what we strive for. We believe the battle is no longer about reaching the user, but about leaving an impression meaningful enough to stand out and become the brand of CHOICE within people’s lives.

For a brand to truly become a part of someone’s life, it needs to get to know him, have a positive impact on that particular individual, and create a memorable engagement at moments that truly matter.

Woobi’s award winning technology leverages in-game advertising to do just that. We enable advertisers to engage with players by reacting to each user’s significant moments during gameplay, tapping into each user’s own mindset of engagement, and enabling brands to become an integral part of the emotional highs and lows each user experiences throughout his gameplay. The result: a user happy and appreciative of the ad experience, an advertiser with significantly higher brand affinity, recommendation and purchase intent, and a publisher with longer user life-time-value.

We are dedicated to bringing value to the user through in-game advertising, and have been developing user-focused technologies for the past seven years.

What do they say?

Woobi creates user engagement opportunities through in-game advertising. Our award winning technology allows advertisers to engage with players by reacting to significant emotional moments during gameplay.

Game developers can now build a stronger user-base and combine their monetisation and retention efforts. Brands can become a meaningful part of the gaming experience, and benefit from a much a deeper brand engagement and long-term loyalty.

What does this mean? 

See above.

What makes your company different from its competitors? 

We know games, we know advertising, we understand the unique experience a user has during gameplay, and we spearhead innovation to create better, deeper, meaningful engagement opportunities for players – through In-Game-Ads.

Woobi’s technology evolution over the years has proven always to be ahead of the curve. With a company philosophy of leveraging IGA to create real value to the user – we enable advertisers to form a truly lasting impression (rather than just counting clicks and impressions), and game developers to benefit from significant growth in both revenue and user life-time-value. Woobi’s dedication to developing solutions to primarily better the user’s gameplay experience, truly makes a difference. We just do it better.

Who are your clients?

Brand agencies (directly and via their trading desks), direct brand advertisers, premium app developers and game developers.

How will your company change the world?

Take a look at this video and you will understand our perception of value-added advertising. https://vimeo.com/139585263

Who do you compete with?


Who should be worried?


If you could choose any investor globally who would it be? 


If you could poach any member of staff from any company in the world who would it be?

We would love to have David Shing (AOL) join our team.


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