Yahoo has appointed Prashant Fuloria as its global ad product chief, only around six months after he joined the company as part of Yahoo’s acquisition of mobile ad analytics start-up Flurry.

Fuloria has been made senior vice president, advertising products, with a remit overseeing the development of ad products across display, native, video and mobile, as well as Yahoo Ad Manager Plus, Yahoo Gemini, and BrightRoll.

He will report directly to Yahoo chief executive Marissa Mayer, with the firm’s ad tech boss Scott Burke reporting to him.

Fuloria’s former employer Flurry, acquired by Yahoo in July last year, records app activity data from 1.4 billion devices a month and is found in every seven apps per device on average.

Prior to his stint as chief product officer at Flurry, he held product management roles at Google and Facebook.

A Yahoo spokesperson said: “Prashant brings more than a decade of experience building advertising platforms at Google, Facebook and most recently, Flurry, to Yahoo.

“With Prashant leading the team, we will continue to streamline and integrate our growing advertising technology capabilities in a way that brings the greatest value to advertisers.”