AdMobilize is an Internet of Things business focused on connecting the physical and online worlds, through its software and hardware development.

Sector: Internet of Things

Based in: Global HQ in Miami. Offices in London, Washington, Bogotá, Tel-Aviv, and Boston

Regions covered: Global

Founded by: Rodolfo Saccoman and Brian Sánchez

Are they rocket scientists? Yes, Brian Sánchez is a mechanical engineer who has built facial detection algorithms. Rodolfo Saccoman is a serial tech entrepreneur.

Who are you major backers? Rokk3r Labs, Azoic Ventures, and Super Angels

What’s the track record? Azoic Ventures is an early stage investment company founded by Kurt Holstein, who co-founded and sold Rosetta Digital to Publicis for $575 Millions. Rokk3r Labs is a platform where entrepreneurs partner with strategists, creatives, and engineers

What do they say? They are very impressed by what we have accomplished, the technology we are developing, the team we are building, and our current sales.

What does this mean? We have brought exponential value to their investment and they are strong continuing supporters.

What makes your company different to its competitors? We develop software and hardware that is easy to use. Our AdBeacon is a standalone “plug and measure” device.

First clients: Havas Media

How could your company change the world? We are developing advanced analytics platforms and integrated solutions for the physical world. Our goal is to connect the physical world to the online grid.

Who do you compete with? Market research companies.

Who should be worried? Nielsen and other analytic companies

If you could choose any investor globally who would it be? Google Ventures

If you could poach any member of staff from any company in the world who would it be? Richard Branson as a mentor