Michael Shane has been promoted from managing editor for Bloomberg Digital to global head of digital innovation, in an effort to add new digital products and further map the company’s digital strategy.

According to Bloomberg Media global head of digital Scott Havens, Shane will continue to partner with and work across many teams, including editorial, product, engineering and sales, playing “an important role in driving a more aggressive slate of global innovation”. Shane, who previously worked at Vox Media, will report to Havens.

“Over the past year, everyone has worked diligently to define and set the foundation for Bloomberg Media’s digital future,” said Havens. “We’ve launched new products, added new talent, reworked key processes, prioritized mobile apps, global expansion and digital video, all of which has helped us realise double digit digital revenue increases versus last year.

“We’re now in a better position to thoughtfully map out our long-term strategy and pursue new digital products that increase our audience of global executives, drive far deeper and consistent engagement and underpin further global revenue growth.

Since joining the company two years before, Shane has collaborated with many teams across editorial, product, engineering, and sales to help with digital positioning and lead work around podcasts and digital video, as well as new products, such as Rithm.

“His passion, energy, understanding of the digital ecosystem, and creative instincts are not only infectious, but critical for our next phase of growth,” added Havens.

Shane will spend time in each global region, collaborating with teams for new audience growth and engagement opportunities, with an eye on potential disruptive threats and chances.

In August 2016, Bloomberg Media named Keith Grossman as new global chief revenue officer, replacing Paul Caine who left the previous month to pursue a “fresh challenge”.