Budweiser leads the way for Super Bowl XLIX pre-game social buzz | M&M Global

Budweiser leads the way for Super Bowl XLIX pre-game social buzz

Budweiser has won the battle for pre-Super Bowl brand buzz, with its ‘Lost Dog’ ad drawing more online video views than any other campaign.

The highly anticipated follow up to the AB InBev-owned beer brand’s similarly heart-warming ‘Puppy Love’ ad has racked up an impressive 1 million views and 32,000 shares on Facebook, and with 20,110 shares and 11.2 million views on YouTube, according to figures from We Are Social.

The average rate for a 30-second ad broadcast during the Super Bowl game has increased by 75% during the past decade and reached $4.2m in 2014, according to Kantar Media. Forbes has reported that this year, a 60-second spot will only cost advertisers a jaw-dropping $8m.

T-Mobile has spent a lot of money and effort recruiting social reality star Kim Kardashian for its ad, but – despite her massive fan base – the stats haven’t been too impressive.

The ad has currently racked up just 77,000 views and just 1,000 shares on Facebook. Its performance on YouTube has been more impressive, with 8.1 million views, although the number of shares is a fairly modest 2,765.


But by far the most disappointing results have come from website development company Wix.com, a newbie to Super Bowl advertising.

Although the ad campaign features a collection of humorous stories featuring former NFL greats, it has only racked up 25,166 views and 43 shares on Facebook, along with just 61 shares and 991,453 views on YouTube.

AB InBev is also winning with its Bud Light ad ‘Real Life PacMan’ which has secured 11,405 shares on Facebook and 10.7 millions views on YouTube.

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