Rome based Start-up, Chameleon, is creatively building native advertising solutions for any device.
Company: Chameleon
Sector: Digital advertising
Based in: Rome, Italy
Regions covered: EU
Founded by: Carlo Petito
Is he a rocket scientist? Carlo Petito is a young and enterprising man. He has always been interested in digital solutions. He founded the Chameleon project at the age of 20.
Who are your major backers? The company is owned by the founder, we are looking for funding and advisors.
What’s the track record? With our advertising platform we are currently delivering direct campaigns with millions of daily imps, aiming to reach more than €1 million gross revenue for this year (2015).
What do they say? In the new digital era the most discussed point for publishers and media agencies is how to maximise revenue across mobile traffic with a customisable, non- intrusive and lightweight ad solution. For advertisers the actual problem is how to track offline actions and engage potential consumers.
What does this mean? We have developed a complete solution for publishers, where they can create and edit native placements according to their own website design and layout. For advertisers we offer a tracking and delivering software which allows marketers to use a unique platform to manage their investments across direct campaigns, programmatic, and special products. Moreover we are also working on offline tracking support to track in- store actions.
We are also opening our tech platform to selected media agencies to benefit from our technology to deliver their own campaigns in a native environment.
What makes your company different from its competitors? Our team’s average age is under 25, so we are directly living with these technologies. We have developed a new software to satisfy the new market needs.
First clients: Westwing, GroupM, Mindshare
How could your company change the world? We are developing an agile product from a commercial and technical point of view.
Who do they compete with? Outbrain, Ligatus, Taboola, Sharethrough
Who should be worried? Native advertising networks and exchanges.
If you could choose any investor globally who would it be? The right investor should follow and assist us in our decisions and bring a wealth of experience in the tech digital industry
If you could poach any member of staff from any company in the world who would it be? Bret Taylor could be good.
