Missed Dmexco 2015? Wondering why 43,000 global media and marketing leaders gathered at a gargantuan exhibition hall in Cologne? Then you need to read M&M Global’s comprehensive ‘Wrap Report’ from the event.
Dmexco, which took place on 14 and 15 September, attracted nearly a thousand media and technology exhibitors, and conference speakers such as WPP’s Sir Martin Sorrell, Facebook EMEA vice president Nicola Mendelsohn and Heineken global CMO Soren Hagh.
In our 20-page report, produced in association with Adobe, we provide a comprehensive overview of the main topics for debate in the conference halls, and offer a flavour of what it felt like to be moving between this giant exhibitor halls.
We also have exclusive interviews with MasterCard CMO and Dmexco speaker Raja Rajamannar, Havas chairman and chief executive Yannick Bolloré, and Yahoo chief revenue officer Lisa Utzschneider – as well highlights from our video interview studio.