DynAdmic is an online video advertising start-up that allows advertisers to place a video ad based on what kind of content a consumer is watching, so it is less contextually invasive.

Sector: Online Video Advertising

Based in: Sao Paulo, Brazil; Mougins, France; New York, US

Regions covered: Europe, North America, Latin America

Founded by: Stéphane Bonjean, Bruno Champion, Céline Gauthier-Darnis

Are they rocket scientists? Yes, Bruno Champion is!

Who are you major backers? Private funds and XAnge Private Equity

What’s the track record? ‘We Are The Champions’ by Queen

What do they say? Time after time, I’ve done my sentence. And we mean to go on and on.

What does this mean? That we have been working hard to build the best solution and that we will continue in that vein.

What makes your company different to its competitors? We have an unique technology in the global market and offer the best results to advertisers.

How could your company change the world? By allowing brands to offer the best advertising experience to users while they are watching online video. Our technology allows advertisers to place a video ad based on what kind of video content the user is watching in real time.

The result is a less invasive and better contextualised online video advertising, without using cookies, while improving campaign performance and results for brands.

Who do they compete with? In fact, we don’t have a direct competitor since we are promoting a new and unique technology to the programmatic video ad industry, targeting users based on what they are watching.

Who should be worried? All companies that offer online video inventory.

If you could choose any investor globally who would it be? Richard Branson

If you could poach any member of staff from any company in the world who would it be? Marc Pritchard Global Marketing Officer of Procter & Gamble

First clients: C&A, Accor Group, L’Oréal in Brazil