Dennis Crowley, the founder of US mobile location pioneer Foursquare, is stepping down as chief executive of the business.

Crowley, who set up Foursquare to enormous fanfare and hype in 2009, will be replaced by Jeff Glueck. He will step up to become executive chairman.

Glueck replaces Crowley after an 18-month stint as chief operating officer. Chief revenue officer Steven Rosenblatt becomes president and will act as Glueck’s “co-pilot” at the business.

Foursquare stared life as a tool allowing users to ‘check in’ when visiting a location, but soon found itself superseded when rival social platforms like Facebook and Twitter integrated their own location services. It has since moved towards offering a suite of location services for businesses.

Crowley told Bloomberg Business: “It’s super important for the company to be run by executives with previous experience in scaling and growing. He added that he intends to continue to lead product development, building products that “only Foursquare can build.”

Foursquare recently raised $45m in its latest equity funding round.

Crowley spoke to M&M Global’s managing director Jeremy King at the Festival of Media LatAm in 2014, discussing its expanding presence in the Brazilian market (watch below).