Fullbottle is a digital specialist with a focus on influencer marketing, which it claims it is “propelling into the 21st century by fixing what is broken in the current model”, using an unconventional payment-by-results that incentivises influencers.
Sector: Digital technology, influencer marketing
Based in: California. Offices in San Francisco, LA, Chicago, Miami, New York
Regions covered: US, Latin America
Founded by: Reed Berglund (CEO), Natalie Enright (COO), Eric Wachs (VP, marketing), Dawn Davidson (VP, sales)
Are they rocket scientists? Yes, through and through! This dynamic foursome, along with the entire Fullbottle team, is propelling influencer marketing into the 21st century by fixing what is broken in the current model. We continually put intellect, innovation and creativity to the test as we work to revolutionise the industry.
What makes your company different to its competitors? Rather than paying influencers a flat rate and hoping videos or photos are liked by their fanbase, we have created the industry’s ONLY marketplace where influencers are incentivised to drive fan engagements. No other company is mitigating advertiser risks by incentivising virality and establishing a pay structure where advertisers only pay for results.
First clients: We’ve established trust early on with major brands, such as Disney, McDonald’s, Lego, iHeart Media, Universal Music Group and Pabst Brewing Company.
How could your company change the world? When harnessed properly, the power of social influence is immediate and monumental. We are cracking the formula for viral content. Imagine the impact this can have when applied to philanthropic marketing efforts. This larger application brings a smile to each and every one of our faces.
Who do you compete with? There are a ton of players in the space – such as theAmplify, Instabrand, Major MCNs and Niche – but nobody is doing exactly what we are doing.
Who should be worried? We are completely disrupting the advertising ecosystem. This should have the entire advertising industry standing on their toes. With rising concerns around viewability and the blocking of ads, influencer marketing is an effective way to reach an active fan base.
When done right, the audience loves and engages with this form of advertising. Pair that with performance pricing where the advertiser only pays for fan engagements, and we’ve managed to add accountability, transparency and effectiveness to the equation.
If you could poach any member of staff from any company in the world who would it be? There is no denying there are some genius minds out there. However, we truly believe we’ve assembled the powerhouse team needed to take us to the next level.
First clients: We’ve established trust early on with major brands, such as Disney, McDonald’s, Lego, iHeart Media, Universal Music Group and Pabst Brewing Company.
