Singapore leisure and recreational attraction Gardens by the Bay has appointed Havas Media Singapore as its agency of record.
Havas was appointed, following a competitive pitch process involving PHD and incumbent Brig, to handle all traditional media planning and buying, as well as support digital media strategy for the brand.
“We are extremely honoured to have been selected as the media agency of record for a local icon such as Gardens by the Bay,” said Havas Media Singapore managing director Jacqui Lim.
“Havas Media has a proven track record in delivering data-driven, integrated solutions and we are confident that this will make us a genuinely valued partner to Gardens by the Bay. We look forward to the partnership. ”
The gardens, which opened in 2012 and feature diverse plant life from all over the world, have won several awards including World Building of the Year in 2012, President’s Design Award in 2013, Tripadvisor’s Most Reviewed Attraction in Singapore for 2014 and the Largest Glass Greenhouse in the Guinness World Records for 2015.
