Havas Media Singapore has appointed ZenithOptimedia boss Jacqui Lim to the role of managing director.

Lim, previously managing director at ZenithOptimedia Singapore, will assume responsibility for client leadership, new business, strategy, and marketing and communications. In the newly-created role, she will report to Havas Media Group Singapore and Malaysia chief executive Melvin Lim.

She spent six years at ZenithOptimedia, managing clients such as Asia Pacific Breweries, Warner Brothers & 20th Century Fox and Delta Airlines. Prior to this, Lim held roles at OMD and Mindshare.

Melvin Lim said: “We are delighted to have secured the services of, arguably, our media industry’s ‘Darling’, recognised as one of the most promising women to watch in APAC marketing today. Jacqui is highly regarded and respected in the media agency circles because of her proven track record of achievements for clients and ability to motivate and lead large agency teams.”

Jacqui Lim added: “I am really excited to be a part of Havas Media Singapore. The agency has witnessed a huge momentum in the last few years and I am looking forward to contributing to its growth story.”