Johnson & Johnson (J&J) has consolidated its global media agency arrangements into IPG Mediabrands’ J3 unit.
It follows the decision two months ago to hand its $1bn US media business to J3, a division dedicated to J&J activity set up within UM in 2007.
The FMCG business has now opted to hold a review of its global arrangements, managed by ID Comms, with pitching agencies reportedly including GroupM’s MEC and Omnicom’s OMD.
J3 will now handle media across the US, Asia Pacific, Europe, Middle East, Latin America – excluding Brazil – and Africa.
A J&J spokesperson told Ad Age: “When we began the review in June, our goal was to select the best agency for each region. Throughout the course of our separate regional reviews, J3 consistently demonstrated the ability to fully meet our consumer and customer needs as we drive superior growth and performance for our businesses and brands.
“Throughout the review, each of our incumbent agencies demonstrated extraordinary commitment to the process, our people and business. With this new partnership, Johnson & Johnson will continue to drive leading media capabilities and we look forward to expanding our partnership with J3 around the world.”
J&J last put its media up for pitch in 2013, splitting the media-buying portion into OMD, with J3 handling planning. However, earlier this year it opted to join the rush of global advertisers re-evaluating global media arrangements.
