Tencent has partnered with Mashable to introduce the digital media website to a Chinese audience.
The partnership will see Mashable news, features and videos made available in mainland Chinese across Tencent’s digital properties, including its widely used Internet service portal and popular WeChat messaging app. The content will also benefit from the internet giant’s expertise and reach in the region.
Chinese will be the fourth language Mashable has been translated into, following the launch of Mashable France, Spanish-language Telemundo site #ElPulso and mThai as well as its UK, France, Australia, India and Southeast Asia international editions.
“As technology and entertainment’s influence continues to grow around the globe, establishing a presence in China is a natural next step in our international expansion,” said chief strategy officer Adam Ostrow. “In Tencent, we have a partner with massive scale and experience in making content from global media brands accessible to the Chinese market.”
The partnership will also see the launch of Mashable’s first WeChat account.
“We are always looking to provide our users with new, rich and valuable content,” said Tencent vice president Caitlyn Chen. “By partnering with Mashable we achieve just that – with their unique voice and ample content selection we will be able to bring a brand new offering to our users that we know they’ll love.”